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2011 Winter NonCredit
CESUPLY204/NonCredit/01 - Introduction to Marketing
|
Credits
0.00
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Participants will discuss the marketing mix: the 4 P's of product, pricing, place, and promotion. Strategies for market leaders and market followers will also be outlined. Pre-seminar reading required. Candidate manuals will be available one week prior to course start date. Will be in Bob Lamb centre Room 154 A and B.
Registration Type
Traditional
Fees
CE Purchasing Prog
C$695.00
(
Fee Group
All)
Instructors
TBA, To be announced
Duration
3/12/2011 - 3/13/2011
Schedule
SatSun 8:30 AM - 4:30 PM; Keyano College Campu, Bob Lamb Centre, Room 133
Prerequisites
N/A
Corequisites
N/A
Credit Types
NonCredit
Class
25
Seats
| 13
Remaining
Open (Target Met)
Primary population and other student populations allowed to register for this course:
Primary Population
# Others Allowed
# Others Registered
Campus
Keyano College - Main Campus
25
0
Department
Continuing Education
25
0