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2013 Spring NonCredit
CESUPLY204/NonCredit/01 - Introduction to Marketing
|
Credits
0.00
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Other subjects discussed include the marketing mix: the `4 Ps` of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined. Pre-course assignment required: Materials are posted on iLearn.keyano.ca
Registration Type
Traditional
Fees
CE Purchasing Prog
C$695.00
(
Fee Group
All)
Instructors
Makia, Emmanuel
Duration
6/1/2013 - 6/2/2013
Schedule
SatSun 8:30 AM - 4:30 PM; Keyano College Campu, Clearwater Building, Room 215
Prerequisites
N/A
Corequisites
N/A
Credit Types
CE 50 Percent Pass NonCredit
Class
30
Seats
| 2
Remaining
Open (Target Met)
Primary population and other student populations allowed to register for this course:
Primary Population
# Others Allowed
# Others Registered
Campus
Keyano College - Main Campus
30
0
Department
CE Professional
30
3