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2013 Spring NonCredit
CESUPLY204/NonCredit/01 - Introduction to Marketing | Credits 0.00
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Other subjects discussed include the marketing mix: the `4 Ps` of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined. Pre-course assignment required: Materials are posted on iLearn.keyano.ca

Registration Type Traditional
Fees CE Purchasing Prog C$695.00 (Fee Group All)
Instructors Makia, Emmanuel
Duration 6/1/2013 - 6/2/2013
Schedule SatSun  8:30 AM - 4:30 PM;  Keyano College Campu, Clearwater Building, Room 215
Prerequisites N/A
Corequisites N/A
Credit Types CE 50 Percent Pass NonCredit
Class 30 Seats | 2 Remaining
Open (Target Met)

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Keyano College - Main Campus300
Department  CE Professional303