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CESUPLY204/NonCredit/01 - Introduction to Marketing
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Credits
0.00
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management.The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed.Market research, understanding your competition, market segmentation and market selection, the marketing mix and the "4 Ps" of marketing (product, pricing, place and promotion) are key topics that will be addressed.Strategies for market leaders and market followers will also be outlined.(14 Hrs) Pre-course assignment required: All assignments are posted on iLearn.keyano.ca.
Registration Type
Continuing Education
Fees
CE Supply Mgm
C$695.00
(
Fee Group
All) CE Tech Fee
C$5.00
(
Fee Group
All)
Instructors
Mehta, Jai
Duration
6/7/2014 - 6/8/2014
Schedule
SatSun 8:30 AM - 4:30 PM; Keyano College Campu, Syncrude Centre, Room 112
Prerequisites
N/A
Corequisites
N/A
Credit Types
CE 50 Percent Pass Percent 65 Pass
Class
25
Seats
| 10
Remaining
Open (Target Met)
Primary population and other student populations allowed to register for this course:
Primary Population
# Others Allowed
# Others Registered
Campus
Keyano College - Main Campus
25
0
Program
NonCredit
25
0
Department
CE Professional
25
4