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CESUPLY204/NonCredit/01 - Introduction to Marketing
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Credits
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Moodle (iLearn) Course – Bring your own device to your class Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management.The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed.Market research, understanding your competition, market segmentation and market selection, the marketing mix and the "4 Ps" of marketing (product, pricing, place and promotion) are key topics that will be addressed.Strategies for market leaders and market followers will also be outlined.(14 Hrs) Pre-course assignment required: All assignments are posted on iLearn.keyano.ca.
Registration Type
Continuing Education
Fees
CE Supply Mgm
C$695.00
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Fee Group
All) CE Tech Fee
C$5.00
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Fee Group
All)
Instructors
TBD
Duration
12/2/2017 - 12/3/2017
Schedule
FriSat 8:00 AM - 4:00 PM; Keyano College Campu, Bob Lamb Centre, Room
Prerequisites
N/A
Corequisites
N/A
Credit Types
CE 50 Percent Pass Percent 60 Pass
Class
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Primary population and other student populations allowed to register for this course:
Primary Population
# Others Allowed
# Others Registered
Campus
Keyano College - Main Campus
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Program
NonCredit
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College
Career Educ Access
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Department
CE Professional
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Curriculum
CE Supply Management
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