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CESUPLY204/ConEd/01 - Introduction to Marketing | Credits 0.00
Moodle (iLearn) Course – Bring your own device to your class Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management.The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed.Market research, understanding your competition, market segmentation and market selection, the marketing mix and the "4 Ps" of marketing (product, pricing, place and promotion) are key topics that will be addressed.Strategies for market leaders and market followers will also be outlined.(14 Hrs) Pre-course assignment required: All assignments are posted on iLearn.keyano.ca.

Registration Type Continuing Education
Fees Supply Mgm C$695.00 (Fee Group All) Con Ed Tech Fee C$5.00 (Fee Group All)
Instructors Mostafa, Golam
Duration 2/2/2018 - 2/3/2018
Schedule FriSat  8:00 AM - 4:00 PM;  Keyano College Campu, Bob Lamb Centre, Room 142
Prerequisites N/A
Corequisites N/A
Credit Types CE 50 Percent Pass Percent 60 Pass
Class 24 Seats | 20 Remaining
Open

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Keyano College - Main Campus240
Program  Continuing Education240
College  Career Educ Access240
Department  Professional Designa242
Curriculum  CE Supply Management243