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CESUPLY204/ConEd/01 - Introduction to Marketing | Credits 0.00
Introduction to Marketing is a 14-hour course that covers marketing principles and the role of marketing in supply management. You'll learn the differences between marketing and sales, marketing products and services, as well as business-to-business and business-to-consumer marketing. Key topics include market research, competition evaluation, market segmentation and selection, the marketing mix and the 4 P's of marketing (product, pricing, place and promotion). The course also outlines strategies for market leaders and market followers. If you do not complete the pre-course reading, you will find it difficult to succeed in this course.

Registration Type Continuing Education
Fees CE Supply Mgm C$625.00 (Fee Group All) CE Tech Fee C$5.00 (Fee Group All)
Instructors Ibeleme, Lawrence
Duration 10/23/2021 - 10/30/2021
Schedule Saturday  8:00 AM - 4:00 PM;  Keyano College Campu, ONLINE, Room ONLINE
Prerequisites N/A
Corequisites N/A
Credit Types CE 50 Percent Pass Percent 60 Pass
Class 24 Seats | 24 Remaining
Open

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Keyano College - Main Campus240
Program  Continuing Education240
College  Continuing Education240
Department  CE Professional240
Curriculum  CE Supply Management240